About cmd-r
WHO
I am Felix Schlechtriem, a creative thinker, designer, and entrepreneur with over 20 years of experience in media, art, and communication. Throughout my career, I have worked as a consultant in leading branding agencies, advising start-ups, established companies, and global corporations alike. Additionally, I played a key role as CMO in building a tech start-up. My extensive expertise in the creative industry and strategic foresight enable me to develop and successfully implement comprehensive concepts for brand management and business strategies.
whAT
With CMD-R, I have created a flexible platform for creative brand and business consulting, tailored to the specific needs of each project. Whether it’s strategic consulting for the redesign of a product brand, the revamping of an existing brand, building a powerful marketing team, or serving as a sparring partner in selecting the optimal agency setup—CMD-R delivers customized solutions. Additionally, I support agencies in executing their own projects or optimizing their processes in client acquisition and management. Thanks to my long-standing collaboration with leading agencies, design studios, and creatives, I can assemble precisely tailored teams and specialists for any task.
HOW
“Discomfort is the mother of improvement”—a phrase often seen as wall art in offices, and it rings true. However, for me, the real insight lies in recognizing that challenges often spark improvement or new beginnings. This is how the name CMD-R came about, inspired by the keyboard shortcut that refreshes content or initiates a system reboot. A brand story is like an operating system for a company: it serves as the foundation for all actions and must be regularly updated to meet evolving demands. With over 20 years of experience and the ability to navigate numerous crises, I have learned that adaptability is the key to resilience. I approach every project with confidence, infuse it with positive energy, and view this mindset as the driving force behind sustainable growth and long-term success—even if the journey there can be uncomfortable at times.
