Change
Explanation
A good brand story must not only be loved by customers, but must also be lived within the company in order to be sustainable and credible. A brand not only describes the company and its products, but also reflects the internal culture. This culture must be exemplified by management and actively supported by every employee. It is not just about the purpose of the company or manager, but about the place and role of each individual in the team. Every employee contributes to bringing the brand to life and to communicating its values to the outside world.
Approach
My work philosophy is to face challenges with optimism and change with confidence.
However, that doesn't mean being there as a “good mood bear” for the team.
It takes courage and courage to move forward as a manager and establish a clear vision in the company. This process cannot always be grassroots democratic, but it should be organized in an agile and participatory way. The vision is refined and concretized through workshops and open discussions. Every employee has the opportunity to contribute their perspectives and ideas, which leads to a shared understanding and a stronger bond with the brand. In this way, we ensure that the developed values and vision not only exist theoretically, but are also implemented vividly by everyone in the company. This creates an authentic and powerful brand identity that is convincing both internally and externally.