Creation

Explanation

Decisions are based on both rational and emotional factors. In a market where everything is available anytime, anywhere, a good story is the key to success. We tell the right story to the right people, in the right places and in the right way. Bad advertising is annoying, but good advertising entertains, is viewed and shared millions of times — even if the products aren't even available yet.

Advertising is everywhere. If it isn't exceptionally well done or doesn't reach the target group at the right time, it's disruptive. That is why today more than ever: “Content is king.” It is not only the stories that are told to us that are decisive, but also those that we experience ourselves — and those that others report on.

Approach

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Concept

As with the brand story on a large scale, a strategic concept is also essential for the campaign story on a small scale. But while a brand story offers more scope for interpretation and therefore remains more flexible, a campaign requires more precise information and detailed composition. This is the only way to tell the story precisely for the target group and to awaken the right feeling for the right call to action on the appropriate channels.

Production

During my career, I worked in various setups, which were mostly determined by the budget. Every agency, production company, creative director and videographer has their own signature. Selecting the right partners for a brand, a product and the implementation of a story requires a lot of experience. In line with expectations, budget and goals, I put together the optimal set-up from my network. Thanks to my empathic nature, I also enjoy working with existing partners, creating new ideas and inspiring.

Management

Precise management and analysis are not only essential for online campaigns. While people were still talking about 360-degree or omni-channel campaigns at the end of the 2000s, today, anyone who does not reach their customers via all relevant channels and shows them the shortest route to their services and products has lost. This is not just about measuring ROAS, but also about engaging in a dialogue with the target group — to understand whether the message has been received and what their needs and dreams are.

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